22
Aug
12

Storytelling upgrade?

Or, is it just a toy? One of the tricks with working in the land of tech is that there’s often a really fine line between innovation and the profit motive. But, does it really matter? Not that I’m a big Harry Potter booster or anything-it is a franchise that is already more than commercial enough-but this post makes that case pretty clear. http://www.consumerinstinct.com/consumer-behavior/j-k-rowlings-book-of-spells-future-of-books-or-a-gaming-prop/

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