The dominant characteristic of Web 2.0, is the ability for users to actively participate in information. Unlike the static broadcast information of previous media, or even the previous internet, where exchanges were still limited in creative scope, Web 2.0 asserts a plastic information, one that is malleable and prone to revision.

This characteristic, coupled with the Internet’s original purpose/function as being the best medium for mass communication and mass feedback, has manifested many fascinating (and often puzzling) results.

What has always been interesting to me, is when an image/event/idea captures the imaginations of hoards of users resulting in the use of the internet and WEB 2.0 as a medium for creative expression.

A well known example of such an event is the explosion of online creativity that surrounded the infamous Zinedine Zidane headbutt during the 2006 World Cup.  http://www.youtube.com/watch?v=GnKXXRkO1Y4

That said, these actions of mass creativity are not always linked to a source image, but rather can be the result of a generative public act of performance that is repeated by others … for example Planking.   http://www.planking.me/

These two routes of expression are also explored together, as in the extremely current internet meme “Eastwooding”. http://www.ctvnews.ca/politics/twitter-chuckles-at-eastwooding-trend-1.938115

….we don’t even need to ask what Baudrillard would say, because he already said it.


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